Today’s laundry industry is more demanding than ever. Businesses across the laundry landscape need the products they trust in a timely manner and anything less simply no longer gets the job done.
Perhaps this mindset is truest within the uniform sector of the industry. From color and style to fit, comfort and durability, workers know and ask for the brands they like. It’s up to the manufacturers to provide the workwear in a timely manner every time.
“If a single piece of product fails to reach a laundry customer on time, it likely means that someone isn’t going to work tomorrow,” said Alex Smith, Sr. Vice President of Occupational Wear at Dickies. “That’s a lot of pressure on a brand with the business volume of Dickies, but it’s pressure we proudly face head on every day in order to fulfill a commitment to our loyal customers.”
Over a storied 90 year history, the Williamson- Dickie Manufacturing Company has built a proud heritage of providing tough, quality clothing to millions of workers throughout America and across the globe. It’s the responsibility of the Occupational Wear division at Dickies to make sure that the customers get exactly what they need exactly when they need it.
“We heard the message loud and clear from our customers. Their passion and loyalty for the Dickies brand was stronger than ever, but they wanted deeper inventories and quicker delivery turnarounds in order to meet the high demand from their own customers,” added Smith
To meet that demand, Smith and his team developed and implemented a service model to match the dependability and toughness of Dickies clothes and named it Dickies Workwear Delivered.
The first major shift under the new program was the creation of the Dickies Core Collection. The collection is comprised of the brand’s core workwear products, which are the clothes that Dickies customers order often and in high quantities. The Dickies Core Collection is maintained with deep inventory positions that come with an unmatched delivery promise: core products ordered before 10 a.m. are shipped the same day; core products ordered
after 10 a.m. are shipped within 24 hours. The rest of the Dickies catalog carries an impressive 48-hours or less shipping promise.
The order fulfillment service level is 98 percent. Meaning 98 percent of core orders are filled in full, the same day. The muscle behind the enhanced logistics is the addition of two new Dickies distribution centers in Atlanta and Ontario, CA, joining the hometown facility in Fort Worth. Inside these distribution centers are hundreds of Dickies workers dedicated to the “Delivered” mission, along with some high-tech toys that help get the job done.
“Our growing distribution footprint, which is now coast to coast, is the engine of our success,” noted Smith. “Dickies Workwear Delivered has become a way of life for our Occupational Wear team and it’s changing the way our customers in the laundry sector do business.”
The evolution of our occupational wear business and the Dickies Workwear Delivered service model is a direct reflection of the evolution of this mainstay American brand. From day one as a bib overall company to supplying uniforms to more than 9 million U.S. World War II soldiers, making durable clothes for the working American has been the commitment from the beginning.
Today, laundry managers and their teams of workers across the country count on Dickies for that same promise. Great clothes at a good price that get the job done every time.
“Our job at Dickies is simple, yet important,” said Smith. “We strive to make our customers look good in the eyes of their customers. We are committed to delivering on that promise today, and for many years to come.”
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