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Motivating Your Laundry Team

If you're frustrated in your efforts to elicit the best from each member of your laundry team, chances are it's not that they can't be motivated, but that the wrong methods are being used to motivate them.

The secret to motivating your team is to package what you want from each individual in a way that makes them want to deliver for you. There are 7 classic work styles, each of which is motivated differently:  Commanders, who need control; Drifters, who need flexibility; Attackers who need respect; Pleasers who need to be liked; Performers, who need recognition; Avoiders who need security; and Analyticals, who need certainty. Now here's how to use this knowledge to better motivate your staff.

THE COMMANDER
Commanders are results oriented, aloof, bossy and not terribly tactful. They need to be in a position to take initiative.  Delegate substantive assignments to them, and employ a hands off management style. Articulate the desired result, and then stand aside and let them figure out the "how to's". 

To motivate the Commander, link what you want them to do to how doing so will improve order, control, or results.  Most importantly, understand that the Commander wants to be valued and validated for their ability to overcome obstacles, to implement, and to achieve results.

THE DRIFTER
Drifters are free spirited and easy going, disorganized and impulsive.  Drifters are virtually antithetical to Commanders.  They have difficulty with structure of any kind, whether it relates to rules, work hours, details or deadlines. 

To motivate the Drifter, delegate only short assignments, and ensure assignments have lots of variety.  Provide as much flexibility as possible, including what they work on, where they work, with whom they work, and the work schedule itself.  Drifters want to be valued and validated for their innovation and creativity, their ability to improvise on a moment's notice, and their out-of-the-box thinking.

THE ATTACKER
Attackers are angry and hostile, cynical and grouchy employees. They are often the most demoralizing influence in the workplace.  They can be critical of others in public, and often communicate using demeaning, condescending tones or biting sarcasm. 

Attackers view themselves as superior to others, conveying contempt and disgust for others.  Granted, these folks aren't exactly the most loveable of employees, but you do need to be able to motivate them effectively.  Start by identifying what they're really good at, and then put them in positions of using or imparting that knowledge in ways that don't require much actual interaction with others. Value and validate the Attacker for their ability to take on the ugly, unpopular assignments no one else wants to touch, and for their ability to work for long periods of time in isolation.

THE PLEASER
Pleasers are thoughtful, pleasant and helpful team members. They are easy to get along with and view their work associates as extended family members.  The Pleaser has a high need for socialization at work.  Unable to handle conflict, Pleasers can't say "no" to the requests of others, developing instant migraines or stomach problems to escape having to deal with negativity. 

Motivating Pleasers is simple and direct - just let them know how doing whatever it is you ask will make you happy.  The more difficult thing is to manage their tendency to subordinate what's best for the company to the maintenance of relationships.  To manage this, you'll need to continually stress the concept of the "greater good".  Value and validate Pleasers for the way they humanize the workplace, and for their helpful, collaborative work style.

THE PERFORMER
Performers are witty and charming, jovial and entertaining. Performers are often the most favorite personality in the workplace.  They're the first to volunteer in public venues, and the last to deliver on their promises. Performers can also be self-promoting hustlers who use others as stepping stones on their path to stardom. They'll also avoid accountability for any negative outcomes by distorting the truth and blaming others.

Motivating the Performer requires that you link recognition and other incentives, such as high-profile assignments, to improved teamsmanship.  Value and validate your Performer for their ability to establish new relationships, and for their persuasive and public speaking skills.

THE AVOIDER
Avoiders are quiet and reserved team members.  They are the wallflowers of the world. They create warm, cozy nest-like environments and prefer to work alone. Avoiders fear taking initiative, and shun increased responsibility because of the attendant visibility and accountability. They'll do precisely what they're told - no more, it's true, but no less either. Avoiders will sacrifice money, position, growth and new opportunities for the safety of status quo.

Motivating the Avoider requires that you always provide detailed instructions, in which the Avoider will find safety, and don't expect to be successful in pushing this fear-based individual toward increased responsibility.  Value and validate your Avoider for their reliability, for their meticulous attention to your instructions, and for getting the job done right the first time, every time.

THE ANALYTICALS
Analytical employees are cautious, precise and diligent. They are the personification of procrastination.  This sometimes incapacitates them in times of urgency.  Their ability to multi-task mentally results in poor eye contact and flat intonation, They scrutinize the ideas of others, and anticipate all that could go wrong, which creates an inaccurate impression that they're negative. They're ill at ease socially and prefer that all communications be written or electronic - not in person. 

Motivating the Analytical requires that you give them time to complete each task before assigning another, and that you demonstrate and articulate respect for data and for the analytical function.  Value and validate your Analytical for their commitment to accuracy, and for their ability to anticipate and evaluate risk far enough in advance to allow risks to be reduced.

The "one-size-fits-all cookie cutter approach to motivating others won't work. Instead, you must customize our methods to each individual you manage.  Doing so will allow you to access the discretionary energy of staff - that which they aren't required to, do but could do if use these tips to make them want to.

Francie Dalton is founder and president of Dalton Alliances, Inc., a premier business consultancy specializing in the communication, management and behavioral sciences.  For more information, call 410-715-0484 or visit www.daltonalliances.com

Quick Rinse - News From Around The World

Textile Services Industry Gets National Spotlight

WILIMGTON, Mass. — Textile service executive Ronald Croatti recently appeared on the CBS-TV show “Undercover Boss.” Croatti is CEO of UniFirst Corp., in Wilmington, Mass. For most Americans watching “Undercover Boss” it was their first view inside a commercial laundry, which typically process between 10 million and 25 million pounds of uniforms, table linens, bed sheets, towels and more every year “The reusable textile services business is the original green industry,” said Ricci. “Commercial laundries reuse linen instead of filing landfills with disposable alternatives and continually discover new, innovative means to reduce energy consumption and recycle water. Our huge economies of scale allow laundries to use about two-thirds less water, energy and detergent than alternatives, such as washing at home, while hygienically cleaning textile products, improving disease control and reducing contamination.”