WESTERVILLE, OHIO —By a vote of its Board of Directors, the International Executive Housekeepers Association will now be known simply as IEHA, with the tagline “Uniting facility managers, worldwide,” to better reflect the organization’s brand and the professionalism of the cleaning industry.
According to IEHA President Eric Bates: “Organizational branding is contingent on organizational identity, and ours has changed. Our ‘new’—but established—simplified name of IEHA reflects that change and allows us to grow IEHA as a brand keenly representing members’ skill and career development interests.”
“Just as personal identities grow and mature, so do professional identities,” Beth Risinger, CEO/Executive Director said. “The International Executive Housekeepers Association (commonly known as IEHA) has become a mature organization with a strong identity around member skills accreditation, certification, education, health and safety.”
IEHA plans to make a complete switchover of all internal documents and the website to the new name and logo by January 2013.
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