WESTERVILLE, OHIO —By a vote of its Board of Directors, the International Executive Housekeepers Association will now be known simply as IEHA, with the tagline “Uniting facility managers, worldwide,” to better reflect the organization’s brand and the professionalism of the cleaning industry.
According to IEHA President Eric Bates: “Organizational branding is contingent on organizational identity, and ours has changed. Our ‘new’—but established—simplified name of IEHA reflects that change and allows us to grow IEHA as a brand keenly representing members’ skill and career development interests.”
“Just as personal identities grow and mature, so do professional identities,” Beth Risinger, CEO/Executive Director said. “The International Executive Housekeepers Association (commonly known as IEHA) has become a mature organization with a strong identity around member skills accreditation, certification, education, health and safety.”
IEHA plans to make a complete switchover of all internal documents and the website to the new name and logo by January 2013.
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Gulf Coast Laundry Acquired by Swisher Hygine
CHARLOTTE, N.C. — Swisher Hygiene Inc., a provider of hygiene and sanitation products and services, announced that it acquired Gulf Coast Laundry Services of Mississippi, LLC (“Gulf Coast Laundry Services”), a Mississippibased linen services company.
Gulf Coast Laundry Services provides linen rental and laundry services throughout southern Mississippi, Louisiana and Alabama, primarily to hotel, casino and resort customers. Concurrent with the acquisition, the founder of Gulf Coast Laundry Services, David Gross, will join Swisher Hygiene and contribute to the continued growth of its linen services business.
Total consideration paid by Swisher Hygiene in connection with the acquisition includes approximately $4.8 million in cash and the issuance of a convertible promissory note which may be converted into a maximum of 350,000 shares of Swisher Hygiene common stock subject to certain restrictions, including acceptance by the Toronto Stock Exchange.