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| The Recruiters Corner |
POSTED: January 2001
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| Recruiting
Tips |
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Here are three creative and effective recruiting tips that I
have collected during the year. Hopefully they will stir up your
imagination.
Nathan Snyder was driving home one late afternoon from his job
as an occupational therapist. Listening to his favorite talk radio
show, his ears picked up on an unusual 30-second commercial.
The ad person was asking questions like, "Do you have the
freedom to succeed or fail in your current job? Does anyone support
you when you make a mistake?"
After 30 seconds of challenging the listener the ad person gave
a telephone number to call but no company name. Nathan was so
intrigued that he called immediately from his cell phone. Thirty
days later Nathan was on board at Ameripride Uniform and Linen
Services, learning how to be a production manager. He has since
progressed from plant manager to service manager, as his GM, Ty
Saal, believes in cross training his management employees. This
method has worked so well that Ty is currently setting up a run
of 16 thirty-second "spots" as they find it more productive
than the traditional newspaper ads.
A chief engineer for one of the largest volume plants in Florida
oversees a three shift engineering department. Managing a department
full of mechanics and supervisors means that he needs a "pipeline"
of candidates.
Local technical school graduates are the type of prospects he
likes to hire and develop, but many other employers contact the
same technical schools. His edge? "I not only drive out to
the schools, but I find out who the instructors are and develop
relationships with them. Instructors refer their best students
to me personally. Other companies typically just call the placement
office."
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Craig Lloyd is the managing
principal for laundrycareers.com , a management search firm specializing
in the laundry industry. He holds a degree in Industrial Relations from Rider University and has been a Certified Personnel Consultant since 1979. |
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THE
RECRUITERS CORNER - JANUARY 2001 |
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| Lori Jesberger, Director of Human Resources
for Paris Companies, says they employ 350 employees and operate
in three states. Recently Ms. Jesberger did a production employee
blitz that left no stone unturned. She started with posting notices
in school employment offices, tapping into two prison systems, participating
in the welfare to work program, and contacting the domestic relations
office at two adult probation offices. A flyer insert was designed
for a local newspaper, with a radio ad to follow a week later. An
"open house" was staged at the plants, supported with
a thorough explanation of their employee referral program at a plant
wide meeting. Finally, employment announcement on two local cable
TV channel bulletin boards and email announcement on a local internet
carrier (and yes Paris Companies has a great looking website). Whew
- now that is a blitz.
Thanks to these individuals for sharing with me their ideas
- and have a great new year
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GREAT
NORTHERN TECHNICAL SERVICES
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