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| Recruiters Corner Get Real with Real Estate By Craig Lloyd Supply and Demand. This basic business principle affects your ability to hire management talent in two critical ways. Some types of experienced candidates (e.g. chief engineer with tunnel experience) are in short supply - the demand has resulted in on going open positions and / or increasing salary levels. Our industry gets cornered with this issue because in most demographics the urban center of the MSA often has the greater supply of available low wage non exempt workforce, public transportation, existing laundry plant facilities, and proximity to the customers. Meanwhile, 42 of the top 50 US cities experienced population increases within their city (urban) limits between 1990 and 2000. These population increases have continued throughout the suburban segment of the MSA.
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The critical trend is to figure out what 2500 sq ft houses sell for within 30 minutes of your plant. You can look at the supply (housing inventory in various price categories) and demand (market time needed to close) within each major MSA. Visit the Relocation Appraisers and Consultants (RAC) website at www.rac.net and look at the RAC Report for your MSA. Another helpful website is sponsored by the .Employers Relocation Council (www.erc.org). Two other factors are twisting the knife – upward bound interest rates, and the rising cost of materials for new construction. Many of us have heard about sheet rock prices doubling this past year, but few people know about the Three River Gorges Dam in China corralling the world supply of concrete. New construction has fueled sprawl - the spreading out of cities and its suburbs into rural land. Over a 20-year period, the 100 largest Urbanized Areas (1000 people per square mile) sprawled out over an additional 9 million acres, about half of America live in those 100 cities. During this period sprawl usually provided affordable housing within a 45 minute commute of urban laundry plants. In most MSAs the inventory (supply) of listings in the 30 to 45 minute commuting “belt” has decreased, so the houses sell quicker (demand), and the prices have trended upward. When the transferee realizes they cannot afford a $ 300,000 house in this belt, they are forced to look farther out, which lengthens their commute time to an hour or more. One recent example of supply and demand occurred last year, and it was not even in a city. Remember how the Florida Gulf coast got hammered by hurricanes in the fall of 2004? At the time I thought there would be many real estate bargains available as coastal homeowners would sell at any price to get away from future hurricanes. In reality, the hurricanes demolished a significant part of the inventory, demand stabilized and prices skyrocketed. As a result laundry plants in the Florida panhandle have struggled to find management candidates financially able to relocate to their region. Supply and demand affects the ability of employers to find good talent, and it affects good talents’ ability to find suitable housing. Next month: Are there real solutions to the real estate dilemma?
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